Get The Granola Girl Look

Hiking never looked so good …

Hikes and walking trails are always popular at this time of year as we look to reset body and mind after a season of excess. Plus making it around a challenging loop is a status symbol these days, especially on social media, where the granola girl aesthetic is alive and well! Gone are the days of throwing on old trousers and runners or boots as we aspire to the effortless Scandi vibe with the latest Norwegian brands and outerwear heroes.

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A post shared by R O Z (@rozannapurcell)

Our resident hiking guru Roz Purcell never gets moving without a sensible jacket and pop of colour in her outfit, often with her pack of pooches in tow. Her The Hike Life books have become Granola girl handbooks in Ireland.

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A post shared by Lauren Murray (@laurenmurray9)

Saol Sona Society club founder Lauren Murray hosts hiking, swimming, sauna and outdoor events to enjoy nature while meeting new people. If you want to try out your new look, there’s no better place to start.

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A post shared by Hollie Mercedes Peters (@holliemercedes)

Amsterdam-based Scottish content creator Hollie Mercedes merges her affinity for fashion with her love of the outdoors. Her ‘fits are the perfect mix of practical and cool, with colourful coats from The North Face designed specifically for summitting mountains, waterproof vests for her water bottles and overalls to rock underneath it all.

SHOP THE LOOK HERE

SEE MORE: Spot The Trend – A Post-Holiday Palette Cleanse

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