Why The Limited-Edition Nars X Erdem Beauty Collection Is Something Special - The Gloss Magazine
3 years ago

Why The Limited-Edition Nars X Erdem Beauty Collection Is Something Special


Beauty editor SARAH HALLIWELL has fallen for the new NARS X ERDEM collection … 


Every now and then, a beauty collaboration comes along that blows everything else out of the water. One look at these pictures shows that the Erdem for Nars Summer 2018 collection, Strange Flowers, is one of those. “I have always been interested in exploring the codes of femininity,” says the designer, “and to me flowers represent the wonderful strength of the feminine.” Combining Erdem’s peerless skill with exquisite florals and colour with Nars’ daring formulas was always going to be exciting. And it turns out to be the most collectable bit of limited-edition beauty we’ve seen for quite some time.


The starting point for Erdem was a picture of Molly Ringwald surrounded by exotic flowers, taken by photographer Sheila Metzner (Vanity Fair, 1984); he also notes the influence of Merchant Ivory films on his beauty aesthetic. The blue-grey colour of the packaging is coolly elegant – we instantly want to paint every room in our house this calming shade.

Nars, of course, has a history of producing cool collectables: remember the Man Ray compacts, emblazoned with gold lips, and before that, Charlotte Gainsbourg, in sleek khaki and gold? And just look at these colours – all bold-looking yet adaptable if you prefer a softer, more subtle look – so the Wildflower lipstick (€27), which looks black, actually leaves a berry flush on the lips that’s infinitely wearable, whether you’re 18 or 80. True reds are a Nars catwalk regular, but sheer shades like Voodoo Lily, like a lip balm made of crushed lavender, are effortlessly pretty too. This collection is all about texture, with shine and matte and glow.


If you’re in any way a lipstick wearer, you should head straight for the Poison Rose Palette (€39), with a lip balm plus four shades of lip powder to paint on with precision or dab on casually with a finger, so offering an infinite variety of looks to experiment with. That stamped-on, slightly blurred bright lip looks both modern and romantic. If you’re over 20, you might find the pigments a little dry to wear, but prime lips properly with plenty of lip balm first and you’ll be an instant convert. Another pick would be the Loves Me Not blush (€31.50) – we’re not sure that anyone does blush quite as well as Nars, and this gives a petal-soft glow. Oh, and the cute blotting papers for their magnetic snap-close case alone. Summer colour here we come.

At Brown Thomas now, and at counters nationwide from May 1.


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