Why Everyone Goes Gaga for Gucci’s Beauty

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Gucci Westman Atelier sold out when it landed as a limited edition in Brown Thomas’ Marvel Room last Christmas. Now it’s back with a bang, both in store and online at Brown Thomas …

And oh but it’s good-looking! It combines minimalist luxury and ease of use – stick foundations, small neat compacts – with an ethos of good, vegan-friendly ingredients (no mineral oils, sulphates etc). The packaging is the sleekest I’ve seen for a good while. Remember the first time you touched a Nars palette, with its tactile black buff matte texture? Well this hits a similar beauty high – the weighty bronze compacts are like gorgeous, otherworldly UFOs, and I especially love the Super Loaded Tinted Highlight in Peau de Rose, in its smooth black matte compact, which feels like the smoothest pebble in your palm. I haven’t admired a range’s good looks and sheer weighty luxury feel this much since Victoria Beckham’s original beauty collection with Estée Lauder. The twist-up foundation sticks, highlighter and Baby Cheeks Blush Stick (€54) are super-tactile also, with magnetic click lids and a satisfying feel in the hand. The Clean Black Mascara comes in a striking goldy-bronze tube, like some kind of expensive cigar case. A bit extra? Well, yes. And personally, I couldn’t justify spending €65 on a mascara. There’s only so long your lashes can be.

But the products themselves do live up to their good looks. This is make-up for people who want a super-natural look – melt-in textures that enhance your skin, warming and brightening in all the right places, with the most subtle touch. To brighten up and feel more positive, Westman’s own fallback trick is “Extra shading on my cheeks and nose – I love using a touch of Face Trace in Biscuit to define my cheekbones and give my nose a bit of definition. I can’t live without my Beauty Butter Bronzer – a bit of a bronzy finish always makes me feel happier and more confident in my skin.”

The natural look you get from this bronzer is indeed impressive, and there’s something about the texture that makes it just blend beautifully into the skin. A bit of glamour in our lives right now is very welcome, and as it makes us look healthier rather than wan, it’s also a practical addition to these dark winter days. Same with the Blush Stick, with its creamy lightness that melts into the skin – the flattering shade of soft rose is enough to convert the most dead-set powder blush devotee, and challenges even my love of Nars blusher. Note that you are getting 6g of product in the sticks, which are around the €50 mark – in a usual blush palette (such as Nars), it would be less, around 4.8g.

Does make-up have a role to play in making us feel better in turbulent times? “Yes!” Says Westman. “Makeup is meant to be fun and joyful! It’s there to give you a boost whenever and however you need it – from an empowering red lip to sultry, flirty lashes.” The tomato-red in the Lip Suede Palette (€91) is a tonic in itself; a gift of Le Box, pairing the mascara and lip suede for €140 is one of the great beauty gifts of the season. My advice for beauty lovers? Swerve the beauty advent calendars – so pricey, this year, and so much packaging! – and try this make-up luxury instead.

At Brown Thomas and www.brownthomas.com.

Main featured image: Khaite SS20 photographed by Jason Lloyd Evans

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