9 months ago

Why Did Northern Irish Fashion Designer Sharon Wauchob Start Her Own Label?


Originally from Co Tyrone, the acclaimed Northern Irish designer Sharon Wauchob founded her own label in 1999 after working variously for Koji Tatsuno, at Louis Vuitton, and as creative director of Edun. Wauchob defines her style as, “Relaxed luxury with no internal restrictions. There’s an element of femininity for girls who don’t wear dresses. I balance androgyny and try to find the balance for boyish girls.” Style signatures are her experimental approach to fabric and her pieces incorporate strong tailoring elements, with fringing, pleating or lace details all part of her DNA. Having worked in Paris for 20 years she is now based in Islington, London, where in addition to regular collections, she is currently working on interesting projects beyond fashion. Watch this space.

FIRST LOVES I inherited a love of fashion and shopping from my mother, and I had a passion for drawing. The two passions combined and I ended up at Central St Martins, London. It was when working at Louis Vuitton I decided to go solo; at that stage I had seen two sides of the fashion industry – the independent and the corporate. The best advice I was given is to do something only if you feel it is right and I felt I had reached the next stage. CAREER JOYS Having the freedom to do what I want and being able to reassess everything. I had done what I wanted to do in Paris – shows, collaborations, collections – though you never outgrow Paris in terms of fashion. Change is good for the creative process. I DON’T BOTHER ABOUT Schedules. By nature I’m a worrier. Our industry has changed so much – previously we were on a very tight schedule – now it is more an ongoing creative timetable which is open and permissable. GREY AREAS The fashion industry propels you from one show to the next so there’s no time for grey areas. It’s questionable in luxury if that’s a good thing – is it conducive to great work both for the product and artisans? I’m now interested in passion projects – with Fabergé, Bulgari and Savile Row – heritage brands that acknowledge the time it takes to make something. WHITE THINGS Trousers and cotton shirts – you can never have enough of either. BLACK THINGS Silk shirts for travelling and tuxedo jackets, great over T-shirts or a dress, for going out.



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