3 weeks ago

What’s the Secret to Keeping White Hair White? We’ve Got the Answer

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Model Edie Campbell is known for her dramatic hair changes – she’s been red, she’s been blonde, and more recently, jet black. Now, though, her baby-white hair looks so fresh and youthful. It also looks high-maintenance. What’s the secret to keeping whites white? Even if your hair is white through age rather than dye, it needs serious care. We’re trying the Blond Absolu range by Kérastase to neutralise brassiness and boost shine. The Ultra Violet Masque (€43) is a good treatment to help maintain and protect your whites and blondes.

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