Lauren Santo Domingo, US born and based contributing editor for American Vogue, co-founded luxury e-tail site Moda Operandi in 2010. The site allows high net worth women to pre-order a select edit of catwalk looks directly after Fashion Weeks, via a series of online trunk shows, turning a six-month wait into a “buy-now” experience. With a coveted list of designers including Givenchy, Oscar de la Renta and Prada, the 300-plus strong company has proved a hit with consumers. In 2017, the company raised $165m in growth capital from US venture capital firms. With almost $300m secured from successive funding rounds, Moda Operandi has announced expansion plans into the Chinese market, following the appointment of the former Tesla vice-president Ganesh Srivats as the new CEO. The company has broadened its product range to jewellery, home and menswear.
NET WORTH $85M. LOOKING THE BUSINESS “Because I work for a fashion company, I have great access to clothes. I try to be as relaxed as possible during the day. If I’m in a pencil skirt and heels, I couldn’t run up to the studio and start art directing or run to the warehouse. It’s dressing for everything that comes at you. I gravitate towards knit sweaters, tweed, button-down shirts. And then, while I have a specific style, I definitely update that look based on trends. A few years ago, skinny black pants and a shrunken blazer – that more fitted look – was my style and now I am wearing looser pants and oversized jackets, buying my knits in medium as opposed to extra-small. I always wear a chunky gold chain or hoop earrings.” DESK TO DINNER “On the other hand, my favourite time to dress is for night. That evening section of my closet is filled with short dresses, long dresses, sequin dresses, feathered dresses, jewellery, sparkly shoes – all the things I can wear that I might not normally be able to during the day.”