The French Knitwear Designer You Need To Know


WHO? French editor and TV personality (who has a cult following in France for her tongue-in-cheek documentaries about fashion houses), Golovanoff launched her eponymous cashmere knitwear label last year.

WHY? Her signature cashmere sweaters, named after her son Virgile and daughter, Mila, are created around the idea of a flattering cosmetic palette.

Golovanoff’s mother Françoise Golovanoff wearing the AW17 collection

PAST: “My mother has been knitting forever. In almost every picture of my childhood, I’m wearing a sweater and I still do! It is the basic piece of my wardrobe. I wanted to offer a beautiful quality piece, classic with a twist, at a reasonable price.”

PRESENT: “For my AW17 collection the concept was to create the sweater that makes you beautiful so I work a lot on colour. In every collection there is a blue, a green, a brown, a grey, a pale pink and a bright colour, such as blush. Some are flat colours to be strong, some are mixed to be subtle and delicate. My idea is that every one of us has a colour that flatters more than others. It depends on your skin, your hair and your eyes.”


FUTURE: I have a big crush on the new black Mila Night sweater which has a touch of Lurex and looks very elegant for dinners and evening events. I team with a jacket or cashmere coat and jeans a key component of my wardrobe.

Golovanoff’s Guide to Paris …

Le Bon Saint Pourcain: A true French bistrot with a modern twist. Located in Saint Germain des Prés, it’s very small with nice staff. You’ll need to make a reservation though. 10 Bis rue Servandoni, 75006.

Maisie Café: Serves organic, gluten-free produce and is an adorable little place. Perfect
for a light lunch. 32 rue du Mont Thabor, 75001.

Doursoux: A military surplus store that I just love. I buy jackets and jumpsuits there. 3 Passage Alexandre, 75015.

Le Bon Marché: The smallest, but best, department store in Paris. 24 rue de Sèvres, 75006.

Les Puces de Saint-Ouen: After the flea market, have lunch at Ma Cocotte, by Philippe Starck, 106 rue des Rosiers, 93400 Saint Ouen.

Alexndra Golovanoff Tricots, available at

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