The €16 Designer Accessory That’s Getting in Everyone’s Hair

Sarah Halliwell is making a case for the return of the SCRUNCHIE …

Photograph by Jason Lloyd Evans

It’s funny how trends get to you. See enough people wearing bejewelled padded hairbands (preferably Prada), for example, and they start to look perfectly viable as an everyday accessory; ditto giant hairclips, which previously you might have associated only with primary school (when they’re by Chanel, suddenly they look so grown-up). And so it is with scrunchies. Like bootcut jeans, they’re a thing we thought we’d never go back to –even though designers have been trying to convince us for years, most recently Marc Jacobs.

Against our better instincts, all the silky ones we’re seeing are making us really want one, despite forever associating them with the bad hair days of the 1980s. The soft pink one on Jason Mamoa’s wrist at the Oscars was weirdly lovely. All that silkiness just looks kinder to your hair, too; those of us with fine hair have to consider these things. For most of us comfort and practicality overrides Fashion’s ever-changing dictats on what’s in or out – pashminas, for example, are brilliant to take when travelling. While spring catwalks were more into bows (including double ones at Emilia Wickstead), and hairbands of every width and fabric, “designer” scrunchies (such as Silke London’s, on Net a Porter; £32st for a set of three) are constantly selling out.

The Silke ones aren’t cheap – but then we have spotted others priced at a frankly ludicrous €80 … So instead we’re looking at Ganni’s polka-dot scrunchies at Matches (€16). And this Elemis x RIXO set (€81.50) is also tempting, with its killer combination of great skincare and RIXO-designed scrunchie (not to mention 15 per cent off the clothing brand). The limited-edition box contains Pro-Collagen Cleansing Balm, Superfood Day Cream, a cleansing cloth and more. “Scrunchies are something that we personally own and love wearing. They’re perfect for getting hair off the face when I’m completing any sort of beauty routine, whether it’s cleansing, exfoliating or a face mask,” say the brand founders, Henrietta Rix and Orlagh McCloskey. They also have colourful scrunchies on their website for £20stg. Well, if they’re good enough for the Rixo girls ….

Elemis x Rixo beauty edit, available from, £65stg.


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