This is the new way to wash your hair – and here’s why it matters …
Have you made the switch yet? To solid shampoo, that is. The majority of us use liquid shampoo, purely out of habit. But increasingly, more of us are considering changing – we’re becoming conscious of the plastic bottles lining our bathroom shelves, and would like a more natural alternative. L’OCCITANE’s new Aromachologie Solid Shampoo Bars, launching today [May 13], can transform how we wash our hair – in more ways than one.
But why change? There are several solid reasons to make the switch to solid shampoo bars. First, it’s a gentle and effective way to wash your hair. With a blend of five essential oils – such as peppermint, thyme, lavender, rosemary and grapefruit – L’OCCITANE’s Solid Shampoo bars gently clean the hair and scalp, while smelling amazing. There are no silicones – the non-biodegradable, chemical coating found in most shampoos that creates a shiny layer on the surface of your hair; in these bars, you’ll find only natural ingredients. And your hair will be clean, fresh and hydrated – in tests, more than eight out of ten consumers found L’OCCITANE Solid Shampoos as effective as liquid ones.* There’s a bar to suit each hair type: Purifying Freshness, for normal to oily hair; Intense Repair, for damaged and brittle hair; and Gentle & Balance, for all hair types.
As well as being a pleasure to use, these Solid Shampoos are part of L’OCCITANE’s mission to eliminate the need for single-use plastic wherever possible. So choosing one solid shampoo bar means your plastic consumption will be 31.3g less than if you bought a liquid shampoo. And you use less product too – each shampoo bar is equivalent to two regular bottles of shampoo (each bar gives 20 uses). Which makes them cost-effective at €12.
FILL FOR THE FUTURE
The packaging for L’OCCITANE’s Solid Shampoo bars is made from 100% recycled materials, and they are 100% recyclable, too! L’OCCITANE’s campaign for reducing waste is one of the brand’s six key commitments to people and the planet, and they deliver a variety of fantastic initiatives to help in the fight against plastic pollution. L’OCCITANE’s commitment to reducing waste dates back to when the brand was founded in 1976. I love that the founder of L’OCCITANE, Olivier Baussan, would ask his customers to bring back their empty glass bottles when he sold his first products at local markets in Provence, to be refilled or recycled locally.
Did you know there are eco-refills available on more than 25 of your favourite products, across skincare, bodycare and haircare? From Lavender Foaming Bath (€22.50 for 500ml) to the gorgeous Almond Shower Oil (€32 for 500ml) and Almond Milk Concentrate (€39 for 200ml), eco-refills use between 65-90 per cent less plastic than regular bottles – and you pay less for them, too, so it’s a win-win.
Once you’ve used your L’OCCITANE products, don’t forget to bring the empties back into store (once they reopen next week). L’OCCITANE works with TerraCycle to recycle all empties, from ANY beauty brand – bring three to ten empty bottles to any L’OCCITANE boutique in Ireland and you’ll receive 10 per cent off full-price products.
That’s not all. L’OCCITANE recently signed a multi-year contract with Loop Industries, which uses a revolutionary process to transform waste plastic into high-purity, food-grade PET plastic. Thanks to this groundbreaking technology, L’OCCITANE should be able to achieve its goal of using 100 per cent recycled plastic in all bottles by 2025.
With click and collect now available, and with stores opening properly from May 17, now’s the perfect time to adopt these new, environmentally friendly alternatives – and to start the summer as you mean to go on.
The Gloss readers can get 10 per cent off** on full-price products, from May 13 to June 20 2021, in stores and online. Simply use the promo code THEGLOSS10 at the checkout at ie.loccitane.com or mention it in store.
*Tested on 75 people for 18 to 25 days.
**10% OFF on full price products. Valid from 13th May to 20th June 2021. Offer excludes all discounted items and gifts, Overnight Reset Serum, Overnight Reset Eye Serum. One redemption per person. Offer cannot be exchanged for cash. Not to be combined with any other discount, promotion or gift card purchase. Valid at participating L’OCCITANE Republic of Ireland boutiques (excluding Kildare Village, independent retailers, department and airport stores). Valid online with promo code THEGLOSS10.
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