Self Absorbed: The Best Beach Towels To Buy For Your Summer Holiday

What does your BEACH TOWEL say about you? MARK YOUR TERRITORY with one of these designs … 


As the beach is a great social leveller, it follows that the beach towel is akin to the statement watch; a signifier of where you’ve been and, by default, who you would like to be. When you stay at a resort, the beach towel issue does not arise – they’re part of the package and are often bought as souvenirs to flaunt at a later date. St Tropez’s iconic Club 55 towels in pastel blue are instantly recognisable, as are Il Pellicano’s lemon-yellow towels and The Beverly Hills Hotel green and pink variations. Missing towels will be charged to your credit card! With promising weather ahead, deliberating over the investment purchase of a pricey logo towel versus a bright one-summer-wonder can be time-consuming only for the singularly self-absorbed. But at the very least, it can be the first jolly step taken in the direction of a holiday in the sun. Whether cheap, cheerful or chic – possibly all three! – to keep your towel in pristine condition, air frequently after use and wash cold with no conditioner. Consider, too, a Turkish fouta – a multi-tasker that can be used as beach towel, tablecloth, sarong or scarf.

Shadow flower towel, Orla Kiely, €64.95, at Kilkenny Shop

Andaman round beach towel, €100;

Aloha Beach Please! giant beach towel, Ban.Do, €49, at Urban Outfitters

Couture Rose beach towel, £75stg;

Navy Lobster beach towel, €26;

Gypsy Branco round beach towel, €80;

Fauve beach towel, Kenzo, €96;

Multi-coloured towel, Missoni, from €125; at Brown Thomas

Love Sign up to our MAILING LIST now for a roundup of the latest fashion, beauty, interiors and entertaining news from THE GLOSS MAGAZINE’s daily dispatches.