This Cold Weather Trend is Dividing Shoppers. Will You Try It? - The Gloss Magazine

This Cold Weather Trend is Dividing Shoppers. Will You Try It?

If a statement hood is winter’s most divisive trend then at least we will be comfortably warm. In the name of research, we’re considering a few options. if you do invest – pray for a snow day …

To hood or not to hood? The question you might ask yourself now that we are headed into a November cold snap. According to fashion search engine Lyst, the trend is on the rise. In fact the knitted hood is “the most in demand accessory of the season”. Searches for knitted hoods and balaclavas are up 64 per cent globally – both for traditional hood styles and full-on, balaclava-style face coverings (an apt nod to the times we’re in). Shoppers are saving pieces from in-demand brands such as Miu Miu, Paloma Wool, Weekday and New Balance to their wish-lists.

Suffice to say, the look is a divisive one. Earlier this year Miu Miu’s ski-themed show, set in Cortina d’Ampezzo in the Dolomites, championed the balaclava as a must-buy, with models wearing different types – from folksy, crochet styles to colour-pop hoods. The reaction from the fashion pack was – naturally – mixed; pulling off a hood like this requires chutzpah, a certain kind of energy.

And, while we’re still on the fence, we reckon there’s no harm in doing a little looking around (all in the name of research, of course). Here are four that caught our eye.

Main image (from left to right): Miu Miu autumn winter 21, ribbed knit hood from Zara

FOLK

Miu Miu’s crochet wool hood comes with a detachable face covering. Virgin wool hood, Miu Miu, €526; www.matchesfashion.com.

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CASHMERE

A cashmere hood in all-black is as sleek as they come. Knitted cashmere hood, €45, at & Other Stories. 

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COLOUR POP

A hood can make a statement just like a hat or a scarf can – go bold with this one from Zara. Knitted jacquard hood, €15.95, at Zara.

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RIBBED

We can see this dark grey version working well with a quilted jacket or wool coat. Fitted cashmere hood, €69; www.arket.com.

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