SÍOMHA CONNOLLY presses pause on the FAST FASHION CYCLE …
Kinder fashion: what does it mean? It means recycled fabrics, it means Fairtrade, it means less chemicals and local production. It means safe workplaces and a living wage. It means longevity and sustainability. But what can we do as consumers? Alongside ditching plastic straws and avoiding beauty products with microbeads, the collective mindset of shoppers is changing, and now the fashion industry is reacting. While big names such as Kering and LVMH are putting sustainability plans into action, other brands are looking at kinder initiatives by donating profits to charities and looking closely at their supply chains: Ninety Percent was launched earlier this year with a manifesto that states they will donate 90 per cent of their distributable profits each year to charities chosen by their customers, ASOS’s Made in Kenya collection is produced in SOKO, an ethical and sustainable eco-factory providing jobs for locals in Kenya, meanwhile French cool-girl label Sézane is running the Demain project throughout 2018, a new T-shirt is released every month with proceeds going towards improving access to education for children around the world. You see, it’s cool to be kind. These directives are making us think twice about over-shopping – it’s not about quantity when it comes to your wardrobe, but quality. This season look to the brands that are both giving back and paving the way for a more sustainable future.
Stone Katie corduroy jacket, €395 and Stone Simone corduroy trousers, €195; www.filippa-k.com. Olive green merino wool scarf, €130, at Fiadh Woven Design, Dingle, Co Kerry.
Swedish brand Filippa K is planning to be fully sustainable by 2030. In the meantime, it has a number of environmentally friendly initiatives including Filippa K Lease where customers can rent pieces for 20 per cent of the retail price at stores across Europe. Fiadh Durham creates handwoven wool scarves at her studio in Dingle, Co Kerry, inspired by nature and the landscapes around her.
Wood triple hoop earrings, €40; www.palomawool.com. Camel Milano baby alpaca sweater, Carcel, €305; www.net-a-porter.com. Khaki Mira organic cotton trousers, €119; www.peopletree.co.uk. Black Clusia leather boots, ATP Atelier, €440, at Olori, 131 Oliver Plunkett Street, Cork.
Carcel’s sweaters are handmade by prisoners in Peru. The brand was set up to provide new jobs, skills and opportunities for incarcerated women. ATP Atelier leather shoes and accessories are ethically produced in a remote village in Italy where expert makers use traditional techniques.
UK label CHINTI AND PARKER will introduce recycled cashmere to their collections from next year to avoid waste and overproduction in the industry. Likewise, MIH Jeans aims to introduce post-consumer recycled denim to their collections by 2019. Their current Paradise collection, including the denim midi skirt (above) features their most sustainable denim yet.
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