7 days ago

Fashion Looks Through The Keyhole

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Fashion photographer Ian Rankin has taken a series of intimate photos of the Virgin Media BAFTA nominees ahead of the a virtual closed-studio, socially distance show tomorrow evening, July 31, hosted by Richard Ayoade at 7pm on BBC One. In this intimate photo series, Rankin goes into the homes of television stars. We find Suranne Jones playing board games, Ncuti Gatwa in his garden and Stephen Graham on his trampoline. Other nominees who took part in the shoot include Takehiro Hira, Samantha Morton, Glenda Jackson and Jamie Demetriou. Rankin who captured the stars “all dressed up, with nowhere to go” described the shoot as exciting. “To be able to virtually connect, direct, shoot and deliver these portraits without any physical interaction has been a fun challenge and our TV celebrities put on quite the performance for us!”

It appears to be a theme, as seen in the new AW20 advertising campaign for Gucci, called “The Ritual”. Creative director Alessandro Michele’s vision was to invite the audience to witness what goes on behind the scenes, behind the curtains on a photoshoot. Consequently, models were asked to be the authors of the new campaign and were given the brief to “simply inhabit the looks in their daily lives from the comfort of their own, intimate spaces and record themselves doing so.” The result is an eclectic cast of characters, photographed in characteristic hyper real, candid style by Christopher Simmonds.

What we discover is models knitting, gardening, sunbathing, hanging out on the roof of a building, jumping off a bed, with pets, and playing darts while skateboarding indoors on a polished wooden floor. Though the scenarios are quotidian, the images show how Gucci’s “magical Romanticism” inspires a peculiar, dreamlike quality. (I recognised my Ikea paisley duvet cover in one of the images!). Gucci are encouraging fans to post their own #GucciTheRitual.

Explains Michele, “I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life.”

As a by-product of the pandemic, we may be seeing more of these sorts of unfiltered photoshoots, though they reinforce the GLOSS initiative, launched in April #TheWayWeREALLYLive. This series has demonstrated how our surroundings have enhanced our lives during lockdown. We are inviting readers to share images of their homes (by email to [email protected] or via Instagram using #TheWayWeReallyLive @theglossmag) and explaining what happens in that particular space, so that we can create an ongoing portfolio of the way we REALLY live now.

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