Is this the end of the “Instagram face”? LEONARD DALY argues that less is more when it comes to make-up …
For the past few years, social media has led the make-up industry, with overdone make-up created by influencers and filtered a million times becoming the most requested looks for some make-up artists. In the past, make-up artists trained by assisting established artists; this way, they learned their skills on the job, forever doing make-up on friends and family to really hone their craft. It seems that technology/social media has created a space where the artistry has been forgotten. Is this a bad thing? I am not sure – but it has certainly made more established artists become less complacent.
But now, it seems that a more natural look is the new trend – all those overly matte lips and the fullest cover foundation are becoming less seen. Catwalks are championing fresher looks that celebrate healthy skin. And even the famous faces that launched a million “how to contour” videos are choosing a more subtle, glowier look now. At this year’s Cosmoprof, the world’s biggest cosmetic trade shows, everyone was talking about the new age of make-up, with a focus on natural skin and invisible gloss on the skin
For me, make-up is when you create a look that enhances your natural beauty. For skin, you should only ever use foundation where it is needed – if you take care of your skin, why would you cover it up using heavy foundation? Lips are supposed to be moist and kissable, not look like you could peel the colour off because it is so dry. Eye make-up should enhance your eye colour. You can change the shape of your eye by applying darker shades to create more/less space – if you ignore the dot to dot rules of the Instagram face, there are no limits to where your make-up can go. Of course, contouring and highlighting have their place, but you shouldn’t see lines of contour – it’s just about using light and shade to enhance a natural facial structure. My opinion is that less is definitely more when it comes to make-up, and hopefully that is beginning to filter down to social media.
To create beautifully glossy skin there are two products that I use: I adore Chanel’s Baume Essentiel (€42), a transparent highlighter in stick format that’s beautiful in texture; I also use Shade & Illuminate from Tom Ford (€70). For your lips, try YSL Beauté Volupté Plump, a shiny finish with a special formula to stimulate your lips and make them look fuller. For a good cream shadow for eyes, Charlotte Tilbury Eyes to Mesmerise (€26) are great; Mona Lisa is my favourite shade. Applied with your fingers and just dabbed all over your lid, these are perfect for a polished make-up look that takes just seconds to do.
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