A New Perfume Exhibition To Visit In London This Summer




Pour your eau de celebrity down the sink: niche is the key word in perfume right now, and multinationals are snapping up small, intriguing companies at a rate of knots. A new exhibition at London’s Somerset House, PERFUME, highlights those “perfume provocateurs” shaking up the status quo. Noses in question include Etienne de Swardt of cheeky French brand État Libre d’Orange, and Geza Schoen of Molecules fame. Ever smelt Charcoal, Purple Rain or, er, Fat Electrician? Here’s your chance. There’s even a functioning perfume lab in situ where you can concoct your own scent with the help of a pro perfumer; look out for workshops. “The biggest threat is that niche slowly becomes mass market,” notes Marija Aslimoska; she aims to bring to Ireland only the most authentic brands, such as Ormonde Jayne and Roja Dove, weeding out the good ones from the gimmicks. Her criteria? “They must be well thought-out, beautifully crafted and with excellent compositions and ingredients.”

Perfume: A Sensory Journey Through Contemporary Scent, Somerset House, London, W1; www.somersethouse.org.uk. Perfume runs from June 21-September 17.

Sarah Halliwell

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