The new NATURAL PERFUME brand we’re loving …
The word “natural” is rarely used about perfume, but The Burren Perfumery in Co Clare is helping to change this. “It’s becoming easier to make certified organic perfumes,” notes owner Sadie Chowen, who took over the business in 2001 and expanded it together with her husband Ralph Doyle. “Being aware of the gentle and the natural should apply to perfume as well as skincare.” The company uses mainly natural ingredients such as herbs and essential oils; next, they plan to make a perfume that’s 100 per cent organic. “We use a lot of wild flowers and plants grown in controlled conditions by professional growers.” Everything is made on site in small batches. And the product is looking better than ever: we love the new designs by botanical artist Cliona Doyle, who studied the plants over the course of a year.
“People are more discerning and they are looking for an experience now – it’s not just about luxury,” notes Chowen. With so much shopping done online, the chance to visit the Perfumery, with its herb garden and café, and see the skincare, candles and scents being made, is a wonderfully unique point of difference. And visitors stay in touch: “Being a rural business, our loyal online customers are so important to us.” The Perfumery has been certified organic for nearly 20 years. “We manufacture everything from scratch, by hand. All the oils in our organic creams are pure enough to eat. We are determined to have no shortcuts, which is why we keep the manufacturing in house. We don’t want to compromise – it’s our life and we’ve both put a lot into it.” For products that are the result of this much love and integrity, prices are remarkably reasonable, with perfumes retailing at €42.
The Burren Perfumery, Carron, Co Clare. www.burrenperfumery.com and at Avoca stores.
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