The GUCCI GARDEN was launched just last week by creative director ALESSANDRO MICHELE in the Gucci Museo in Florence …
During Pitto Uomo the city of Florence comes alive as fashion peacocks flock to see the latest menswear collections, and you won’t get far on the street style circuit without spotting a sea of Gucci. Since Alessandro Michele took the helm of the Italian fashion house in 2015, it has become the go-to label for the fashion masses with its embroidered trainers, must-have bags and lust-worthy ready-to-wear collections.
In the Gucci Garden, a museum/retail space/restaurant comes together to give fans of the brand a multifaceted experience. The ground floor houses a bazaar style shop featuring a wide range of pieces from collections as far back as 1921 when the Italian fashion house first launched right up to more recent work. Michele and the project’s curator Maria Luisa Frisa have expertly blended the past and present by trawling through the archives and placing historic designs side by side with current pieces.
Housed in the Gucci Museo in Florence which is situated in a 14th-century palazzo, the new Gucci Garden displays clothing, accessories, artwork, video installations, Gucci Décor products and other artefacts across two floors. Speaking at the launch, Alessandro Michele said ‘The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolises a perpetual beginning and a perpetual return.’
Many of the products available to purchase have been designed exclusively for Gucci Garden and will not be for sale in any other stores. The price point for some of the homeware and accessories are also relatively inexpensive in comparison to the ready-to-wear line, which opens the brand up to a wider audience and makes it more accessible, allowing visitors to take home a souvenir of their visit.
As well as all of this, there is also an on-site restaurant, the 50-seat Gucci Osteria run by three-Michelin-starred chef Massimo Bottura where you can expect dishes like cacio e pepe, Parmigiano Reggiano tortellini, pork buns and a decadent mushroom risotto. Food for thought if planning a trip to Italy this year …
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