No longer prim or prissy, the PRISTINE WHITE BLOUSE is a big trend for SS18, find out HOW TO WEAR IT NOW …
The allure of a premium silky blouse, whether lacy, frilly or masculine in style and cut, is running at an all-time post-Margaret Thatcher high. Wear your sleeves long, falling just past the knuckles, half-tucked into a skirt or relaxed tailored trousers.
Anita Elderkin Bolger has always worked in the fashion industry, at Betty Jackson’s eponymous label, as marketing director at Arcadia and global creative brand marketing director for F&F at Tesco. Her new luxury label, White and White is made up of beautiful, elegant shirts, blouses and sweaters that are purposefully timeless and seasonless. According to Elderkin Bolger, what sets her brand apart is her attention to the unseen detail, cut and fit. The internal finish is as important as the external. Using simple noble, classic fabrics and yarns is integral; cotton, silk, wool and cashmere are the backbone of the collection.
As for cleaning something so special? “The safest option is to dry clean. The risk of washing your blouse badly, on the wrong cycle or temperature, is always high,” she says. Look to the runway and add a great pair of look-at-me earrings for inarguable impact. From £250stg; www.whiteandwhite.co.uk.
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