It was the ESSENTIALLY WEARABLE NATURE of the collection that defined MAGEE SS18, says style editor AISLINN COFFEY …
There’s something great going on at Magee. As one of the oldest fashion houses in Ireland, the Temple family (the fourth and fifth generation) is slowly but surely setting their own agenda for the brand in more than one way.
By introducing new silhouettes based on the fundamental principles of Magee – the jacket, the shirt, the Irish heritage – they are successfully ticking the modern heritage box. Throw in sustainability (wool is one of the world’s most sustainable fibres) on top and you’ve got a label with a real, meaningful point of difference.
Early this morning, in the South Anne Street store, their SS18 collection went on show. We love Magee’s use of the finest of yarns – cashmere, lambswool, cotton, silk and linen. It was the essentially wearable nature of the collection that defined it: the uncomplicated, well-tailored jackets, the re-interpreted feminine two-pieces, and shirt dresses made for summer. As with all classics, make them your own by styling them your own way.
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