The FIVE PIECES from the CONSCIOUS EXCLUSIVE collection you’re going to want to buy …
Each year H&M releases a conscious collection made from organic and recycled materials and using sustainable techniques and practices. This year’s face of the collection is model, entrepreneur and philanthropist Natalia Vodianova, who stars in the Conscious Exclusive campaign.
The 2017 collection sees the introduction of Bionic, a fabric made from recovered plastic found on shorelines. The blush pink evening dress you see above was created using this recycled fabric. Other pieces in the collection are made from 100% organic silk, tencel, organic linen and cotton. For the first time the Conscious Exclusive collection also includes childrenswear.
While one collection a year is not going to make up for all the damage that fast fashion retailers do to the environment, it’s a step in the right direction and is part of a growing sustainability ethos that H&M has implemented. Read on to see our top picks from the Conscious Exclusive 2017 collection which is in stores and online now.
Dark blue printed silk dress, €149
Dark blue silk-blend tie-waist blazer, €129
Yellow print frilled blouse, €49
Beige patterned tiered dress, €69.99
Dark blue floral dress, €119
The H&M Conscious Exclusive collection is available in selected stores and online now.
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