See as long-term CHANEL MUSE Kristen Stewart features in the brand’s newest film campaign for the launch of the GABRIELLE BAG …
First spotted at the SS17 show, Chanel’s Gabrielle bag is the latest must-have accessory for this season. Named after Gabrielle “Coco” Chanel herself, the bag’s adjustable strap, which comes with a double chain woven from leather and golden and silver metal, means you can wear it in multiple ways; over the shoulder, across the body, or both at the same time.
The new Gabrielle features all the classic elements of Chanel; quilting, the iconic chain, and the interlocking C’s. In a statement Karl Lagerfeld said of the bag, “everyone called her Coco but her real name was Gabrielle. It’s the perfect name for a handbag that has all the codes of Chanel.”
Four short films have been created for the launch featuring Kristen Stewart, Cara Delevingne, Pharrell Williams and Caroline de Maigret. The first film starring Kristen Stewart and directed by Daniel Askill has just been released and you can watch it in full here. The following three videos will be released week-by-week throughout April.
Don’t miss our next issue, out Thursday April 6.
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